Rateup (“Rateup,” “we” or “us”) is committed to protecting your privacy. This Privacy Policy explains how personal information about you or associated with you (“personal information”) is collected, used and disclosed by BeFake and its affiliates. This Privacy Policy applies to our websites, and our mobile apps for iPhone, Windows or Android mobile devices (collectively, “our Service”). By accessing or using our Service, you signify that you have read, understood and agree to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

1. INFORMATION WE COLLECT AND USE

1.1 Generally.

We collect personal information from our users in order to provide you with a personalized, useful and efficient experience. The categories of information we collect can include: Information you provide. When you create a Rateup account, we need to collect some information about you. We may collect and store personal information you provide to us when you register for our Service, including your name, phone number, email address, password, photo or avatar, and location. We may also collect any communications between you and Rateup and any other information you provide to Rateup.

1.2 Data collected through the use of the Service.

We collect information about how you use the Service, your actions on the Service, and content you post to the Service, including the groups you belong to, your interaction with your friends and with others on the Service (“User Content”). To share photo, we will access your device camera roll and camera with your permission. If you need to update your permissions, you can do so in the “Settings” app of your device. Please remember that Rateup may, but has no obligation to, monitor, record, and store User Content in order to protect your safety or the safety of other users, to assist with regulatory or law enforcement efforts, or to protect and defend our rights and property. You consent to the recording, storage and disclosure of such communications you send or receive for these purposes.

WE DO NOT COLLECT, PROCESS, STORE FACE DATA.

1.3 Information we receive from social networking sites.

When you interact with our site through various social media, such as when you login through Facebook, or share Rateup content on Snapchat, Facebook, Twitter, Instagram or other sites, we may receive information from the social network including your profile information, profile picture, gender, user name, user ID associated with your social media account, age range, language, country, friends list, and any other information you permit the social network to share with third parties. We may use information about your connections on social media to let you know what your friends are doing on our Service, and to let your friends know what you are doing on the Service, and we may use it to suggest new friends you may want to connect with. The data we receive is dependent upon your privacy settings with the social network. Please understand that your BeFake contacts may post information about you on their social media sites and we cannot control what our users post on third party websites and services. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our website or Service.

1.4 Address Book Information.

With your permission, Rateup may access your contact list available on your mobile device or in your email accounts in order to locate your friends and contacts on the Service and to invite your friends and contacts to connect with our Service. When we invite your friends to join the Service, we will include your name and photo to let them know that you are the person extending the invitation. After sending these invitations, we may also send reminder emails to your invitees on your behalf, which may also include your name and photo. We will store these contacts for purposes of alerting you when your contacts join Rateup at a later time so that you may connect with them on the Service, and to suggest friends and connections to other members of Rateup. Rateup may also use the information collected from your contact list and your friends’ contact lists to suggest new friends you may want to connect with on the Service. We make these recommendations based on your address book information as well as your friends’ address book information and try to find common friendships or connections to introduce you to.

1.5 Information we receive from third parties.

From time to time, we may receive information about you from third parties and other users. We may also collect information about you that is publicly available.

1.6 How we use information generally.

We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages and push notifications, and permit you to communicate with others on the Service or on social media or invite others to join the Service. We may also send you Service-related emails or messages (e.g., account verification, change or updates to features of the Service, technical and security notices). For more information about your communication preferences, see “Your Choices Regarding Your Information” below.

1.7 How we use information to customize the Service and our Advertising.

We may use your information to customize the Service and our communications and messaging to you and to others in all media, in which it may appear now or in the future. For example, we analyze the information provided by you and others, including, for example, information provided in your address book, your Rateup connections, and, subject to your privacy settings, your friends and connections on social media, to suggest other users you may know or that you may want to connect with on Rateup. We may include your photo or avatar in email communications and invitations promoting our Service that are tailored to the recipient. For example, if you ask us to invite a friend to join Rateup we may send an email invitation to that friend that includes a photo of you (to let them know you are the person extending the invitation) as well as a photo of one or more other users that we believe may know the same friend. Similarly, we may include your photo in invitations sent by other Rateup users to recipients we think may know you. We may also use information about you and your activities on the Service, including your photo, to provide personalized content, including targeted content and advertising on our site as well as on other sites and services, including on Facebook. We use data to help make the advertisements we show more relevant to you and to others, but we do not use your content in your email, chat, or video calls to target ads to you. By using our Service you agree that we may use your information to customize your content and provide you with more targeted advertising, as well as to customize the content and promotional messaging we send to others.

1.8 Use of cookies and other technology to collect information.

We automatically collect certain types of usage information when you visit our website or use our Service. When you visit the Service, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets us help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click, how frequently you access the Service, and other actions you take on the Service), and allow us to track your usage of the Service over time. We may collect log file information from your browser or mobile device each time you access the Service. Log file information may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, information about your mobile device, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. We may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service and to understand more about the demographics of our users. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third party applications, and other information that assists us in analyzing and improving the Service. We may work with third parties to employ technologies, including the application of statistical modeling tools, which attempt to recognize you across multiple devices. Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to Do Not Track signals from your browser at this time. When you access our Service by or through a mobile device, we may receive or collect and store a unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google Ad ID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device. We use or may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our Service; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website and our Service; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our service.

2. SHARING INFORMATION